Growth playbooks
The CartnShop Blog
Practical guides, launch checklists and stories from merchants growing their businesses across Africa.
Latest articles
Getting started · 6 min read
How to launch your online store in one afternoon
A step-by-step checklist to go from zero to your first sale — theme, products, M-Pesa and share links.
Read articlePayments · 5 min read
Getting more sales from M-Pesa checkout
Small tweaks to your checkout that reduce drop-off and turn more browsers into paying customers.
Read articleMerchandising · 4 min read
Photographing products with just your phone
Simple lighting and framing tips to make your catalogue look professional without a studio.
Read articleStrategy · 7 min read
Pricing & discounts that actually work
Using compare-at pricing and limited offers to drive urgency without hurting your margins.
Read articleOperations · 5 min read
Shipping across Kenya, Uganda & Tanzania
Set up delivery zones and rates so customers always know what they’ll pay before they buy.
Read articleAnalytics · 6 min read
Reading your analytics like a pro
Which numbers matter, what they’re telling you, and the next move to grow your revenue.
Read articleStart selling with CartnShop
Launch your store, accept M-Pesa, and manage everything from one place.